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    Elevating eCommerce Marketing - powered by HubSpot

    With custom integration between HubSpot and Shopware, Ketucky can now leverage HubSpot for their marketing operations in delivering personlized & customized customer experience.

    By seamlessly syncing customer data, orders, and product assortments, Kentucky now delivers personalized and targeted marketing experiences like never before. Explore how Kentucky's implemented solution helped them overcome their operational bottlenecks and centralized their marketing efforts for maximum impact.

    → Leveraging HubSpot as an operating model for growth.

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    • The Brief

      INTRO: Kentucky Horsewear, based in Belgium, pioneers premium dog and horse wear via   ecommerce platform & retailers. Their products fuse timeless design and unmatched functionality, guaranteeing durability and reliability. Committed to sustainability and innovation, Kentucky sets the standard for equestrian excellence.
       
      CONTEXT: Striving for ecommerce success, Kentucky Horsewear hit a roadblock with limited data segmentation and customization due to their reliance on Shopware, despite using HubSpot. They sought a HubSpot Partner to seamlessly integrate these platforms, enhancing their marketing efforts for optimal digital impact.
       
      MAIN CHALLENGES
      • Underutilization of HubSpot
      • Data Fragmentation
      • Lack of Automation
      • Insufficient information for targeted marketing and customized nurturing
      • Integration complexity: Implementing a custom integration between Shopware and HubSpot
       
      CC - landingpages overview-Apr-19-2024-11-40-22-3163-AM

    Objective

    Overcoming operational challenges and optimize commercial processes through seamless integration of systems, resulting in improved data accuracy, targeted marketing efforts, enhanced customer experience, and better overall business alignment. By leveraging HubSpot as a central operating model, Kentucky's implemented solution will help them outsmart their competitors in the dynamic ecommerce landscape.

    Carl_2
    CC - landingpages overview-Apr-18-2024-04-35-41-9705-PM

    The solution

    Kentucky Horsewear faced challenges with data synchronization between their Shopware ecommerce platform and HubSpot, hindering their marketing potential. This led to underutilization of HubSpot in general. 

    Tailored Solutions:

    + Business Assessment
    + Portal Scan
    + Optimizing Data model
    + Integration between HubSpot x Shopware

    This integration between Shopware & HubSpot seamlessly connected their systems, enabling :

    • real-time synchronization of customer data.
    • With a unified view of purchase history and preferences, 

    Kentucky Horsewear could now create targeted campaigns and personalized nurturing experiences.

    Equipped with effective segmentation tools, they optimized their marketing strategies for the competitive eCommerce landscape. Leveraging HubSpot's automation capabilities, they streamlined email campaigns and product recommendations, fostering stronger customer relationships and driving increased sales.

    Results

    In summary, the implemented solution empowered Kentucky Horsewear to elevate their marketing efforts, fueling growth and success in ecommerce. This resulted in a new phase for product categorization, as well as streamlined subscribe and unsubscribe processes, enhancing the overall customer experience.  

     
    Enhanced Marketing Efficiency

    The custom integration enabled Kentucky Horsewear to streamline their marketing efforts by providing a unified view of customer data and enabling targeted campaigns and personalized nurturing.

    360° view on their Customers

    With better segmentation and personalized communication, Kentucky Horsewear was able to engage customers more effectively, leading to stronger relationships and increased brand loyalty.

    Increased Sales

    By leveraging HubSpot's automation capabilities and delivering tailored marketing messages, Kentucky Horsewear experienced a boost in sales as customers responded positively to personalized recommendations and promotions.

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    Intergration with Shopware

    A pleasure to work with Elixir. They have very well organized and educated workforces with a good drive.
     

    Tack, B.

    COO
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