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    Successfull Salesforce Rip-out

    Migration from Salesforce to HubSpot,  closing the loop between ION's Marketing & Sales departments and streamlining commercial processes!

    ION partnered with Elixir to lead their migration from Salesforce and Pardot to HubSpot, revolutionizing ION's digital processes. With a strategic integration in place, Salesforce continues to power the back office, ensuring a cohesive and efficient operation.

    Discover how this digital transformation laid the groundwork for ION's continued success & adaptability in the competitive real estate industry.

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    • The Brief

      INTRO: ION, a leading Belgian real estate developer, is renowned for innovation and quality in creating living and working spaces. With over 200 team members, ION undertakes diverse projects across Belgium from developing to selling B2C.
       
      CONTEXT: Realizing the pivotal role of marketing and sales in real estate, ION faced challenges with Salesforce and Pardot, impacting: data quality, marketing efficiency, and sales alignment.
       
      MAIN CHALLENGES:
      • CRM data quality limitations
      • Complexity in Pardot
      • Underutilization of Salesforce tools
      • Lack of alignment between sales and marketing
      • Inefficient event management
       
      2-Oct-25-2023-03-39-36-9446-PM

    Objective

    Addressing ION's operational bottlenecks and optimizing commercial processes through the migration to HubSpot  and integration of systems. The implemented solutions aims to align their commercial departments,  enhance data accuracy & quality, overall streamling their commercial processes.

    Leveraging HubSpot as an operating model for growth

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    solution high level

    Migration & Integration

    The holistic solution that ION implemented, the process included the following:

    • Migrating campaigns from Pardot to HubSpot,
    • Transferring essential sales data from Salesforce,
    • Establishing a integration between HubSpot and Salesforce to keep the back-office in the Salesforce environment.
    • Onboarding and training sessions empowered ION's teams for effective HubSpot utilization.

    This high-level solution strategically aligned ION's marketing and sales departments within the HubSpot ecosystem for streamlined operations and enhanced collaboration. Overcoming their challenges and laying the foundations for growth & scaling. 

    Results

    Closing the Loop between Marketing & Sales

    Both the marketing and sales teams have successfully migrated from Salesforce and Pardot to HubSpot. This unified platform facilitates seamless collaboration and data sharing between the two departments, ensuring a closed loop approach to customer engagement and sales activities.

    Enhanced Operational Efficiency

    Streamlining Processes:

    • ION's digital transformation streamlines day-to-day processes, minimizing complexities and optimizing resource utilization.
    • Onboarding and training sessions empower ION's teams to efficiently navigate and utilize the HubSpot platform.

    Maximizing Cohesive Operations:

    • The phased onboarding ensures cohesive team operations on the platform, enhancing efficiency and cutting costs for ION.
    Back Office Continuity

    With the HubSpot Salesforce Integration in place, Salesforce continues to function as the back-office environment, ensuring data integrity and continuity.

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    Migration from Pardot/Salesforce to Hubspot

    As our marketing & sales teams felt the need for a more intuitive CRM system to cover our lead generation process, we knew that Hubspot could do the job. Finding the right implementation partner was not easy though, given the very short deadline and complex Salesforce set-up. Elixir helped us by first and foremost outlining the process and relationships between objects and then tackling track by track with experts: data mapping, form & workflow migration, marketing set-up, sales set-up, and custom event management. The hard deadline was met and overall we are satisfied with the responsiveness and speed with which the Elixir experts accomplished their assignment

    Pieter Vermandere

    Ion
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