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    Transforming ADXpert: A Digital Marketing Evolution Story

    Outdated tools were holding back ADXpert, an occupational health service.

    With HubSpot and targeted coaching, we boosted their marketing productivity by 30% and built sustainable content for growth.

    Discover how expertise turned into digital excellence ↓

     

     

     

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     Unified Marketing Approach

     Energized A Content Culture


     Improved Audience Engagement

    • The Challenge

      ADXpert, a leading occupational consulting firm, was stuck.

      Despite offering top-tier services in employee satisfaction and reintegration, their marketing efforts weren't hitting the mark.

      Their team had the expertise but lacked the right tools and framework to share it with the world.

      WHAT WAS HOLDING THEM BACK?

      • No structured approach to reaching and converting potential clients

      • Missing essential marketing tools and automation

      • Difficulty creating and managing content consistently

      • Limited ability to track and measure marketing success
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    Project Vision

    "ADXpert came to us with a clear vision for growth and a strong foundation in occupational consulting. Our partnership focused on enhancing their digital capabilities to match their exceptional expertise. Together, we worked on creating a system that would amplify their message and strengthen their connection with their audience."

    — Wouter, Directing Manager Elixir Netherlands

    Wouter Linkedin
    Our solutions

    How we made it happen

    We knew ADXpert needed more than just tools – they needed a complete marketing transformation. Here's how we turned things around:

    1. Deep-Dive Discovery Phase

    First, we rolled up our sleeves and got to know ADXpert inside and out:

    • Conducted in-depth stakeholder interviews
    • Analyzed existing marketing data and processes
    • Identified critical gaps and opportunities
    • Created a prioritized roadmap for transformation

    2. Strategic Foundation Building

    We laid the groundwork for success by:

    • Developing a customized marketing strategy aligned with ADXpert's goals
    • Creating detailed buyer personas
    • Mapping out the ideal customer journey
    • Setting up measurable KPIs

    3. The Power of HubSpot Implementation

    We implemented HubSpot as their central marketing hub, bringing together:

    • Content Management System (CMS) for easy website updates
    • Marketing automation to streamline repetitive tasks
    • Customer Relationship Management (CRM) for better lead tracking
    • Analytics dashboard for real-time performance monitoring

    4. TAYA: The Game-Changer

    We introduced the "They Ask, You Answer" (TAYA) approach through:

    • Interactive workshops to identify common customer questions
    • Content planning sessions
    • Writing templates and guidelines
    • Editorial calendar development This wasn't just about creating content; it was about building trust through transparency and genuine helpfulness.
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    5. Team Empowerment

    We didn't just implement tools – we ensured the team could use them effectively:

    • Conducted hands-on training sessions
    • Created detailed documentation
    • Provided ongoing support and mentoring
    • Set up feedback loops for continuous improvement

    6. Technical Integration

    Behind the scenes, we:

    • Integrated existing systems with new tools
    • Optimized data flow between platforms
    • Set up automated reporting
    • Implemented security best practices

    7. Buzzlytics Boost

    Together with ADXpert's team, Buzzlytics:

    • Facilitated advanced content strategy workshops
    • Provided comprehensive team training
    • Guided strategic content planning
    • Implemented content optimization frameworks
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    The Transformation


    Before we knew it, ADXpert was firing on all cylinders:

    • 30% boost in marketing productivity
    • 25% improvement in data accuracy
    • A vibrant culture of continuous content creation

    But the real win? ADXpert's team now has:

    • Clear direction in their marketing efforts
    • Automated workflows that save precious time
    • Data-driven insights to make smarter decisions
    • The confidence to create compelling content that converts
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    Why It Worked

     The secret sauce was our integrated approach:

    1. HubSpot provided the technological backbone
    2. TAYA framework ensured content resonated with the audience
    3. Buzzlytics empowered the team with skills and confidence
    4. Elixir tied it all together with strategic expertise

    The Bottom Line 

    This wasn't just about implementing new tools – it was about transforming how ADXpert connects with their audience. By combining HubSpot's power, TAYA's philosophy, and Buzzlytics' expertise, we helped ADXpert evolve from struggling with marketing basics to confidently leading conversations in their industry.

    The Impact

    Unified Marketing Approach

    Before:

    Multiple marketing initiatives running independently, unclear ROI, and inconsistent messaging.

     

    After:

    A seamless marketing machine where every piece works together. ADXpert now runs targeted campaigns that speak directly to their audience's needs, with clear metrics showing what works. Their marketing efforts finally match their service excellence, leading to higher conversion rates and more qualified leads engaging with their content.

    Energized A Content Culture

    Before:

    Valuable expertise stayed trapped in team meetings and client sessions.

     

    After:

    ADXpert transformed into a content powerhouse. Their team now confidently creates targeted content that answers real customer questions. Using the TAYA framework, they've built a sustainable content engine that positions them as thought leaders. Best part? The content practically writes itself because it comes from actual customer interactions and team expertise.

    Improved Audience Engagement

    Before:

    Generic messages that missed their mark, with limited insight into audience needs.

     

    After:

    Every piece of content now hits home with their target audience. By combining better data accuracy with strategic messaging, ADXpert delivers the right content to the right people at the right time. The result? Significantly higher engagement rates across their digital platforms and a growing community of engaged prospects who see ADXpert as their go-to industry resource.

    Olyn

    Migration of 6 different HubSpot portals

     
    Elixir helped us to migrate 6 different HubSpot portals to a single one; with a specific data partitioning, a standard configuration and a challenging schedule. Excellent planning and budget management. Good commitment of the Elixir Paris team. I would 100% recommend!

    BOUJEON, R.

    Olyn
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