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Elixir's HubSpot CMS Hub Transformation: From WordPress to Unified Marketing

  • Industry: HubSpot Solutions Partner
  • Company size: Mid-sized company (35+ Employees)
  • Services: CMS Hub Enterprise Implementation
elixir hubspot partner

Summary

We transformed our digital presence from WordPress to HubSpot CMS Hub Enterprise and gained unified marketing operations with a modern brand identity. Now equipped with integrated content management, streamlined workflows, and consistent branding across all touchpoints, we can demonstrate the unified HubSpot approach we advocate for our clients.

Complete Platform Consolidation
Modern Brand Identity Implementation
Unified Marketing Operations
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The challenge

What has held ADXpert back?

ADXpert, a leading career counseling company, was stuck.

Although the company provides world-class employee satisfaction and reintegration services, its marketing efforts were not hitting the mark.

The team had the necessary expertise, but lacked the right tools and framework to share it with the world.

  • Scale & innovate
  • Grow & Develop
  • Cultivate & profit

The challenge

Helping Clients Scale While Holding Ourselves Back

As a HubSpot Elite Partner specializing in complex integrations, we faced a fundamental contradiction. While we guided enterprise clients through sophisticated HubSpot transformations, our own website lived on WordPress, creating operational complexity and limiting our ability to demonstrate the unified approach we championed.

Time-consuming Maintenance

We constantly needed to update our website and plug-ins, which could break our website. This maintenance consumed valuable time that should have been focused on client success and business growth.

Fragmented Marketing Operations

We managed all our marketing activities in HubSpot while our website operated separately on WordPress, creating operational silos that contradicted the integrated approach we recommended to clients.

Outdated Brand Identity

Our existing branding and website design didn't reflect our sophisticated technical capabilities or our position as leading digital business engineers in the European market.

Making Our Systems Match Our Standards


We needed more than just a platform switch; we required a complete digital transformation that would:

  • Demonstrate our HubSpot expertise through our implementation
  • Eliminate maintenance overhead while enhancing functionality
  • Create seamless integration between all marketing activities
  • Establish a modern brand identity reflecting our technical leadership
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How We Make It Happen

Seamless SAP C4C & HubSpot Integration

1st in-depth discovery phase

  • Interviews with colleagues from the sales, marketing and IT teams
  • Process mapping workshops to identify critical workflows
  • Development of a customized roadmap aligned with F2A's business cycles

2. HubSpot sales hub activation

  1. Customized sales pipeline setup that reflects F2A's unique sales process
  2. Automated workflow creation for prospect and customer management
  3. Configuration of mobile access for field sales teams

3. Microsoft Navision integration

  • Seamless data connection between systems
  • Customized mapping for accurate data translation
  • Set up real-time synchronization

4. empowerment of the team

  • Hands-on training sessions for all levels of users
  • Creation of customized documentation
  • Establishment of an ongoing support system

How We Made It Happen

Our complete transformation to HubSpot CMS Hub Enterprise

1. Strategic Rebranding Initiative

We partnered with a specialized branding agency to completely reimagine our visual identity. They created our new logo, imagery including animations, patterns and provided example mock-ups for our new website that would reflect our expertise as digital business engineers.

 

2. CMS Hub Enterprise Setup

After HubSpot released new features in May 2020 and CMS became 'CMS Hub', we decided to build our website on CMS Hub Enterprise. Our approach was to start from an existing theme, then build new modules and templates from there.

 

3. Content Creation and Development

We began building our website and landing pages using the new drag-and-drop editor in CMS Hub. Thanks to this functionality, creating our pages was straightforward and efficient, allowing us to focus on content quality rather than technical complexity.

4. Brand Integration Across HubSpot

Once we went live on September 21, 2020, we adapted the default branding settings in HubSpot, changing our logo and colors in the general settings to ensure consistency across all our marketing activities.

 

5. Navigation and Site Structure

We created comprehensive navigations for our footer and menu, providing easy access to important website pages like jobs, contact us, and blog. The navigations in our footer were created as global content for easy management.

 

6. Complete Marketing Asset Transformation

We adapted all existing landing pages, email templates and blog content to our new branding. This included creating multiple email template variations that maintained consistent visual identity across all customer communications.

Main Results

Our transformation to CMS Hub Enterprise eliminated platform fragmentation while establishing a modern digital presence that authentically represents our capabilities. We now operate entirely within the HubSpot ecosystem, managing our website, marketing campaigns, and client communications from a single platform that demonstrates the integrated approach we recommend to our clients.

CMS HUB Implementation
The Impact

What Success Looks Like

Fast and Professional. Very happy with the cooporation with Elixir around HubSpot.Dedicated and skilled team with a pro-active approachwhen solving problems and securing progress
Melchior Jensen, T. Velux
velux logo
Take the next step

Are you ready to unified your business systems?

Book a free consultation with our specialists to discover how a unified HubSpot approach can transform your digital operations. We'll show you the same integrated strategy that revolutionized our own business.
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