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    HubSpot Onboarding & Custom Events Management: Centralized Operations for Pro Nails

    HubSpot onboarding and custom event management solutions, transforming operations, lead follow-up, and reporting—resulting in centralized processes, greater departmental autonomy, improved conversion rates, and an enhanced customer experience.
     
    ProNails, a leader in professional nail care, faced major inefficiencies due to scattered systems, inconsistent sales processes, and manual event management—directly affecting both their productivity and customer experience. With tailored HubSpot onboarding for their Marketing, Sales, and Service hubs, alongside a custom-built event management system. The impact was immediate: centralized workflows drastically improved efficiency, lead follow-up was optimized, driving higher conversion rates, and sales processes were fully standardized. Enhanced reporting provided clear, actionable insights, while increased autonomy across departments empowered ProNails to operate with greater agility and effectiveness.
    Pro Nails

     Streamlined & Unified Operations

      Improved Event Management


     Greater Autonomy & Agility

    • The Brief

      INTRO: ProNails, a prominent name in the nail care industry, primarily sells to B2B markets while targeting B2C customers through focused marketing efforts. As the company grew, managing operations with disconnected tools for sales, marketing, and service led to inefficiencies and silos. 
       
      CONTEXT: Recognizing the need for a unified approach, ProNails sought to centralize their operations on a single platform to enhance efficiency, streamline workflows, and gain greater autonomy.
       
      MAIN CHALLENGES
       
      • Limited Autonomy
      • Inefficient Event Management
      • Fragmented Tools and Systems
      • Inadequate Reporting and Analytics
      • Lost Leads Due to Ineffective Follow-Up




       
      CC - landingpages overview-Sep-18-2024-12-52-37-6569-PM

    Objective

    ProNails wanted to bring their departments closer together by unifying their operations on a single HubSpot platform. They aimed to simplify their processes, make everything more accessible, and create a smoother workflow across sales, marketing, and service. The goal was to eliminate silos and make their daily operations more efficient and cohesive.

    Carl_2
    Digital Transformation Hubspot

    How we made it happen

    We addressed ProNails' operational inefficiencies and fragmented systems with a tailored solution focused on streamlining processes, enhancing reporting, and empowering teams.

    1. Empowering Teams with Comprehensive Onboarding & Training:
      ProNails needed adoption across its departments. We delivered custom onboarding for Sales, Marketing, and Service hubs, enabling their teams to adopt HubSpot quickly and collaborate efficiently.

    2. Centralized Operations with a Custom HubSpot Portal
      ProNails struggled with disjointed systems. We built a unified HubSpot portal, giving them a single source of truth.

      • Revenue Segmentation: A new system based on customer revenue improved their targeting for marketing and sales.
      • Revenue Tracking: ProNails now monitors financial performance in real-time, using this data to make smarter business decisions.

     

    3. Data Migration for Consistency
    With data scattered across multiple systems, migration was critical. We ensured a smooth transition, maintaining data integrity and eliminating duplicates, allowing ProNails to hit the ground running in their new system.

     

    Data Migration CRM to Hubspot

    Custom Event Management Tool

    We developed a custom event management tool within HubSpot, designed specifically for ProNails to handle complex multi-day events. Key features include:

    1. Multi-Day Event Handling: Seamlessly manages events with multiple sessions, ensuring smooth organization and attendance tracking.

    2. Autonomous Event Management: Empowers ProNails to manage scheduling, participation, and follow-ups independently, reducing the need for external services.

    3. Enhanced Reporting: Provides real-time insights into event performance, customer engagement, and revenue, helping ProNails make data-driven decisions.

    This tool centralized ProNails' event operations, giving them full control, boosting efficiency, and improving visibility across their multi-day events.

    ProNails Customer's case

     

     Complexe management handling

    Improved Autonomy

    Enhanced control over reporting.

     

    The Impact

    Streamlined Operations and Increased Efficiency

    Centralizing ProNails’ sales, marketing, and service tools into HubSpot eliminated inefficiencies from disconnected systems and reduced the need for external IT support. This unified approach improved workflow and coordination across departments, leading to freed up teams to focus on high-impact activities, significantly boosting overall efficiency.

     

    Custom Event Management for Multi-Day Events

    We developed a tailored event management tool within HubSpot that enabled ProNails to manage complex multi-day events, track attendance, and handle certifications. This gave them the autonomy to organize and manage events in-house, improving operational control and enhancing the customer experience.

     

    Data-Driven Decision-Making with Enhanced Reporting

    The implementation of custom reporting provided ProNails with valuable insights into customer engagement, event performance, and financial health. Armed with these actionable insights, the teams were able to make smarter, data-driven decisions, improving strategic planning and resource allocation.

    Olyn

    Migration of 6 different HubSpot portals

     
    Elixir helped us to migrate 6 different HubSpot portals to a single one; with a specific data partitioning, a standard configuration and a challenging schedule. Excellent planning and budget management. Good commitment of the Elixir Paris team. I would 100% recommend!

    BOUJEON, R.

    Olyn
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