What if your CRM could score, predict, and act on its own using AI?
The shift from chatting with AI to operating with AI starts here.
Watch us build an autonomous agent inside HubSpot, live, using real CRM, ERP data, and external AI tools. Your team makes faster decisions. You seize opportunities before your competitors.
- See an AI agent classify customers, detect churn risk, and surface upsells in real time
- Watch MCP connect HubSpot to ERP data and external AI tools, live
- Walk away with a clear architecture for an AI-native CRM operating system

BOOK YOUR SPOT
What you will learn during the session
The Translator: Model Context Protocol
- How MCP allows AI to query CRM and ERP data in real time
- Security and permissions handled automatically
Embedded Intelligence: UI Extensions
- AI insights surfaced directly on the HubSpot record
- No tab-switching between systems
Live Use Cases: Churn, Upsells, Scoring
- Churn detection, upsell identification, and sales scoring demonstrated live
- All triggered by natural language inside HubSpot
Built for Leaders Running Complex CRM Environments
This session is designed for:
- CROs and Heads of Sales driving revenue performance and pipeline accuracy
- RevOps leaders managing data flows and reporting architecture
- CIOs and IT Directors evaluating AI integration in enterprise tech stacks
- CRM Architects designing next-generation HubSpot implementations
- AI Transformation Leads bridging commercial strategy and technical execution
This is not an introductory AI session. We assume familiarity with LLMs, APIs, and CRM architecture. The session focuses on implementation patterns, integration design, and live demonstration of working systems.
Best suited for teams already exploring how AI fits into their commercial tech stack and ready to see how the integration works in practice.
Book Your Place
Meet your speakers
Carl Bouckaert
"You will walk away understanding the full architecture behind an Agentic CRM and how it connects to your existing back-office systems. For 10 years, our team has integrated HubSpot with complex ERP and data environments across Europe. AI agents are a new chapter. I will show you why solid CRM integration experience is what makes them work in practice."
Wouter Gijsbertsen
Managing Director at Elixir NL & RevOps Specialist
"You will see the MCP setup and AI workflows running live inside HubSpot. The data flow, the configuration, the outputs. No black box. I have spent 30 years in ERP, CPQ, and CRM, and founded one of the Netherlands' first HubSpot agencies in 2013. AI agents are a new territory. I will show you how revenue operations experience and multi-system integration make them reliable."
FAQ
Is this session relevant if we already use AI tools like ChatGPT or Copilot?
Yes. This session shows the difference between using AI next to your CRM (where it has no access to your data) and running AI inside your CRM (where it reads and acts on your pipeline, customer history, and ERP data).
Will there be time for specific questions about our setup?
Yes. We reserve time for live Q&A at the end of the session. You can submit questions in advance when you register.
Is this only relevant for enterprise-level CRM environments?
The use cases and architecture patterns apply to mid-market and enterprise companies with complex CRM and ERP setups. If your organization runs HubSpot alongside an ERP system and struggles with fragmented data across those platforms, this session addresses your situation directly.
What happens after the webinar?
Registrants receive the recording and a summary of the architecture shown. If the approach fits your situation, we offer a follow-up assessment call at no cost.
Ready to Start Your HubSpot Journey?
- Get a live demo for your manufacturing needs.
- See how other manufacturers are using HubSpot today.
- Discuss your specific challenges with our experts.