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WEBINAR | Tuesday, April 21st at 11:00 CET

What if your CRM could score, predict, and act on its own using AI?

The shift from chatting with AI to operating with AI starts here.

Watch us build an autonomous agent inside HubSpot, live, using real CRM, ERP data, and external AI tools. Your team makes faster decisions. You seize opportunities before your competitors.

  • See an AI agent classify customers, detect churn risk, and surface upsells in real time
  • Watch MCP connect HubSpot to ERP data and external AI tools, live
  • Walk away with a clear architecture for an AI-native CRM operating system

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BOOK YOUR SPOT

The Agenda

What you will learn during the session

This is a live build session. 85% of the time is spent inside HubSpot and the AI tooling.

The Translator: Model Context Protocol

  • How MCP allows AI to query CRM and ERP data in real time
  • Security and permissions handled automatically

Embedded Intelligence: UI Extensions

  • AI insights surfaced directly on the HubSpot record
  • No tab-switching between systems

Live Use Cases: Churn, Upsells, Scoring

  • Churn detection, upsell identification, and sales scoring demonstrated live
  • All triggered by natural language inside HubSpot

Built for Leaders Running Complex CRM Environments

This session is designed for:

  • CROs and Heads of Sales driving revenue performance and pipeline accuracy
  • RevOps leaders managing data flows and reporting architecture
  • CIOs and IT Directors evaluating AI integration in enterprise tech stacks
  • CRM Architects designing next-generation HubSpot implementations
  • AI Transformation Leads bridging commercial strategy and technical execution

This is not an introductory AI session. We assume familiarity with LLMs, APIs, and CRM architecture. The session focuses on implementation patterns, integration design, and live demonstration of working systems.

Best suited for teams already exploring how AI fits into their commercial tech stack and ready to see how the integration works in practice.

AI agent in HubSpot

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Meet your speakers

Get direct access to the digital business engineers who've led major CPQ project.
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Carl Bouckaert

CEO at Elixir 
 

"You will walk away understanding the full architecture behind an Agentic CRM and how it connects to your existing back-office systems. For 10 years, our team has integrated HubSpot with complex ERP and data environments across Europe. AI agents are a new chapter. I will show you why solid CRM integration experience is what makes them work in practice."

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Wouter Gijsbertsen

Managing Director at Elixir NL & RevOps Specialist

"You will see the MCP setup and AI workflows running live inside HubSpot. The data flow, the configuration, the outputs. No black box. I have spent 30 years in ERP, CPQ, and CRM, and founded one of the Netherlands' first HubSpot agencies in 2013. AI agents are a new territory. I will show you how revenue operations experience and multi-system integration make them reliable."

FAQ

Ready to Start Your HubSpot Journey?

  • Get a live demo for your manufacturing needs.
  • See how other manufacturers are using HubSpot today.
  • Discuss your specific challenges with our experts.