Guide

HubSpot AI Tools Cheat Sheet 2025: Find and Use Every Feature

Discover exactly where HubSpot’s AI features live, how to use them step by step, and proven strategies to save time and grow results across your business.

HubSpot is rolling out AI features that can save hours and boost results. But most teams don’t know where to find them or how to use them effectively.

That’s why we created the HubSpot AI Cheat Sheet 2025: a practical, step-by-step guide built for Marketing, Sales, and Service teams.

Inside, you’ll find:

A clear location map of every AI feature in HubSpot
Guidance on what each tool does and when to use it
Proven adoption sequences to minimize disruption and speed up results
Insights from working with 100+ HubSpot clients across Europe

No manuals. No fluff. Just a straightforward roadmap your team can apply right away.

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Who should use this guide?

Marketing & Sales leaders who want AI to drive pipeline and revenue

RevOps teams aligning processes across departments

HubSpot users underutilizing AI or struggling with scattered features

FAQ

You ask, We answer

Is this guide useful for companies already working with HubSpot AI?

Absolutely. Many companies activate individual AI features but struggle with strategic integration across their commercial operations. According to HubSpot's Customer Platform Report 2024, 68% of businesses use only basic automation features despite having access to advanced AI capabilities (HubSpot, 2024). Our cheat sheet helps optimize existing implementations and identifies underutilized features that could drive additional value. Based on our client assessments, even organizations actively using HubSpot AI typically leverage less than 40% of available capabilities effectively. The guide includes feature audit frameworks to evaluate current usage and prioritize expansion opportunities.

Can our team implement these AI features without technical expertise?

HubSpot designs its AI features for business users rather than technical specialists. The cheat sheet focuses on configuration approaches that don't require coding knowledge, providing step-by-step instructions and decision frameworks. Based on our client implementations, most AI features can be activated and configured by marketing and sales team members with basic HubSpot experience. Implementation complexity varies by feature and organizational requirements.

How will HubSpot AI features improve our marketing ROI?

HubSpot's AI features can optimize campaign performance through automated lead scoring, content optimization, and workflow automation. According to HubSpot's State of Marketing Report 2024, companies using AI-powered marketing tools report improved efficiency in content creation and lead qualification (HubSpot, 2024). Our cheat sheet details practical implementation strategies based on our experience with 100+ clients across 15 countries. Results vary based on implementation approach and existing marketing maturity.

How does this guide help with sales and marketing alignment?

HubSpot's AI features provide unified data insights across Marketing and Sales Hubs, enabling shared lead scoring criteria and automated handoff processes. Research from Salesforce shows that aligned sales and marketing teams achieve 27% faster three-year profit growth (Salesforce State of Sales, 2023). Our guide explains how to implement these tools to establish common performance metrics and aligned commercial strategies.

What specific AI capabilities does the cheat sheet cover?

The guide provides comprehensive coverage of HubSpot's current AI features including Content Assistant, conversation intelligence, predictive lead scoring, and automated workflows across Marketing, Sales, and Service Hubs. Each feature includes exact location instructions and implementation best practices developed through Elixir Solutions' experience as a HubSpot Diamond Partner since 2019.

What's the typical timeline for implementing these AI features?

Implementation timelines depend on current HubSpot configuration and organizational complexity. Based on our client experience, basic AI features like Content Assistant can be activated within 1-2 weeks, while comprehensive AI workflow automation typically requires 6-12 weeks for full deployment. The cheat sheet includes realistic timeframe estimates for each feature category with measurable milestones. Individual results vary based on team size, data quality, and change management approach.